How well do you know your audience?

Knowing your audience is a very important detail when preparing a speech or writing a paper. You wouldn't want to deliver a  speech to a group of elderly people the same way you would first graders. Obviously the elderly group would become very bored and probably annoyed if you did. In order to clearly get your message across you must know your audience. This will change what information you use and how you use it. For example when talking to children you should keep an upbeat attitude and use exciting words to keep their interest in you instead of everything else in the room. If you were having a conversation with an adult you would use a more serious tone and be able to deliver your message.
A thesis statement is important because it offers your audience a preview of what information you want to convey. You want to grab your audience's attention and keep them fully engaged in your writing. The PEE structure will assist in the flow of your paper and provide some clarity for your audience. It will also help support your thesis statement. Both the PEE structure and the thesis statement are needed to have a solid academic paper. This image pretty much sums up what your audience will look like if you have a poor thesis statement and PEE structure!